Pssst... Wanna know a secret?
For the past nine years, I've been using a brainy trick to make my brand super popular, and guess what? It doesn't cost a single penny!
Let's Talk BPIOT
Whoa there! You're probably thinking "BPIOT?
Sounds like some robot from a sci-fi movie!" But don't worry, it's not as complicated as it seems. BPIOT stands for 'Being Present in Others' Testimonials'.
In simpler words, it's like photo-bombing someone else's picture, but instead, we're ad-bombing someone else's commercials. Cool, right?
My Accidental Discovery
So here's how it all started. Back when I was a trainer at Delhi School of Internet Marketing, I made a farewell video with my Students. It was like saying goodbye to a camp I had tons of fun at.
Kunal, the big boss at DSIM, liked my video so much he used it in his marketing campaign. For four years, this video ran, and I was getting all this attention without even trying! It's like being in a group photo that's shared everywhere.
After realizing how well this worked, I started popping up like a Where's Waldo character on more and more spaces.
Even today, companies like Uability are using my Name to boost their own brand, and mine too!
The Todd Gross Technique
This method isn't just my secret weapon, it's used around the globe!
Take Todd Gross for example, a voiceover master who lent his voice to a so many software sales videos.
He was like the Justin Bieber of the software world - he was present on every sales page! All this visibility made people trust him more than their favorite superhero, and his brand became super popular!
BPIOT - More Fun Than Your Favorite Game
This secret trick of mine is pretty much like that hidden level in your favorite video game that gives you all the cool power-ups.
It makes you visible, helps people trust your brand, and best of all, it's absolutely free!
So next time you're thinking about how to make your brand popular, remember my BPIOT trick.
Be a presence in other ads and watch your brand become as popular as the latest Instagram dance trend!
Comments